Hunia — a traditional shepherd’s wool garment, a symbol of abundance

A hunia is when you do not need to prove you are “in the money.” You simply walk in, and everything is already clear.  Hutsuls did not chase trends — they created them, and seriously so. So if you suddenly want to feel like a trendsetter, start small: with drips and a bit of swagger.

Zghardy — a traditional metal protective necklace

Zghardy is when you are both “beautiful” and “do not come near me with your negativity.” Our ancestors knew: it is better to put on protection right away, so no one risks anything. Like with coffee — either good, or none at all. So choose your level of protection: zghardy on the neck, drips in hand.

Cheese horse — a traditional salty delicacy from the Hutsul region

Oh, is someone’s little horse standing there while a cheese river flows nearby...? Asleep? Fine, now you want to buy and taste it. Of course, it is made of cheese! The more you know, the more you realize what legendary cheese snacks look like in Hutsul style.

Triitsia — a traditional candlestick in Kosiv style

Lighting candles is already romantic. Now imagine your home with this accessory. At least three times better, right? Ukrainians have always known what affordable luxury means. Not the department store kind — drips in hand, candles lit, brew, glow, enjoy.